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Which of the Following Affects Consumers Retail Outlet Selection

It concerns all the attributes associated with the store. 2 short waiting period on.


Growth Of Online Shopping Across The World Wide Infographic Educational Infographic Infographic Infographic Health

Store attributes refer to the.

. Price level assortment and distance location appear as anticipated to be important drivers for consumer selection. Outlet Image It is the perception of the consumer about the store. Trend towards internet retailing 3.

Opting for a second or third floor location will save you money on rent and provide privacy. Which of the following affects consumers retail outlet selectionA. It can be perceived on the following dimensions.

Outlet location and size E. Non-traditional outlets are inherently risky so they must take steps to minimize risks by providing excellent service no-hassle return policies brand name merchandise warranties etc. Hence it can give a strong competitive advantage.

Outlet image advertising outlet location and size consumer characteristics. Attributes Affecting Retail Outlet Selection. Consumers use store image as an evaluative criterion in the decision-making process of selecting a retail outlet Varley 2005.

In-store influences that can affect brand choice 6. Up to 10 cash back According to Lindquist 1974 store image consists of a combination of tangible or functional and intangible or psychological factors that consumers perceive to be found in retail stores. Retail store location is also an important factor for the marketing team to consider while setting retail marketing strategy.

Dynamic business environment changed consumer behaviour entry of giant corporate players in retail business development of information technology and wide practice of online marketing improved infrastructures and intensified competition all. When considering visibility look at the location from the customers viewpoint. A Quality selection style and price B Layaway plan sales personnel easy return credit and delivery C Location and parking D Congeniality fun excitement and comfort Ans.

Which of the following is NOT a factor affecting consumers retail outlet selectionA. If you are selling impulse purchase items this is a big benefit. How the traditional retailing environment is changing 2.

Attempt to identify the factors of the consumers buying behavior that is influenced by retail apparel segment and to assess the importance of each of them to consumers in selecting apparel from organized retail outlets. Source The Double Dividend. There are many studies done at international level on behavioral aspect of consumers in the context of retail marketing.

Outlet location and sizeE. P594-599 Which of the following affects consumers retail outlet selection. Attributes Affecting Retail Outlet Selection.

Factors that affect retail outlet selection 4. 9 Attributes Affecting Retail Outlet Selection. Outlet image advertising outlet location and size consumer characteristics.

Attributes Affecting Retail Outlet Selection Outlet image A consumers or a target markets perception of all the attributes associated with a retail outletAttributes Affecting Retail Outlet Selection Store image - perception of all the attributes associated with a retail outlet. Here are some reasons. The selection of retail outlet therefore can be made considering a number of factorsThese are.

Retailer Brands Store brands are closely related to store image. Depending on the type of business it would be wise to have somewhere between 5 to 8 parking spaces per 1000 square feet of retail space. Consumer insights into luxury goods.

Having consistent walk by foot traffic will cost more in monthly rent. 1 reliability of the supermarket. Number of levels of distribution.

8 Attributes Affecting Retail Outlet Selection. In many cases the better visibility your retail store has the less advertising is needed. It is the perception of the consumer about the store.

The selection of retail chain and the social economic status of the consumer influence the buying behaviorin retail segmentFive behavioral variables namely quality product criterion product performance price and promotions were examined in selected retail garment outlet to retain the customer. Consumer Behavior 12th Edition Edit edition. Expenditure of Individuals Drawn to a Store by an Advertised Item.

Why they shop where they do in a jewelry shopping setting. This problem has been solved. Outlet selection and product purchase 1.

Retail business has undergone a drastic shift in recent years. B 40 Good product offers and information value and alignment with consumers interests are components of which dimension of online retailer image. New York Newspaper Advertising Bureau Inc February 1977.

Why consumer characteristics can also affect outlet selection 5. All of the above. Kursunluoglu 2014 establishes 5 criteria that affect consumers supermarket choices as.

All of the above. Store location had received much attention in retail selection Bell et al. It concerns all the attributes associated with the store.

Outlet location and sizeE. 12 Key Decision Areas in Retailing With Diagram 1. Which of the following affects consumers.

Business location is a unique factor which the competitors cannot imitate. Stanly and Sewall 1976. Verhallen and de Nooij 1982.

Full PDF Package Download Full PDF Package. Associated with a retail outlet. Selection of retail location is a long-term decision.

Consumer in the Market Place -Outlet Selection and Purchase The selection of retail outlet can be made considering a number of factors. The perceived risk is a characteristic of the consumer that affects retail outlet choice see page 8 on the costbenefit of information search. Consumer Behavior 12th Edition Edit edition Solutions for Chapter 17 Problem 39MCQ.

Solutions for Chapter 17 Problem 40MCQ. Studying customer foot traffic walkways and outside factors all come into play when selecting a store location. Factors affecting the outlet selection decision for everyday household needs.

A survey questionnaire was.


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